Costa Group teams with iTrazo to launch digital traceability platform for increased consumer engagement.

Australia’s leading avocado grower and marketer, Costa Group, has teamed up with trace technology leaders iTrazo TraceTech to develop a digital traceability platform for their Lovacado avocados.
Launching across major and independent retailers nationally this March, Costa’s Lovacado Shepard avocados, grown in Central Queensland, will have a QR code integrated into the fruit stickers to enhance business supply chain traceability and increase consumer engagement.