Tracing the movements and wellbeing of cattle in remote North Queensland from our home offices in Brisbane and Melbourne

Despite the world being in lockdown and the borders closed, Melbourne based iTrazo TraceTech is proud to be part of the exciting developments happening with Brisbane-based company Ceres Tag.

Ceres Tag is the world’s first and only commercial direct-to-satellite livestock information platform with proprietary smart ear tag for the supply chain network for biosecurity and provenance. 

The smart ear tag delivers GPS location, health and welfare monitoring and theft detection.

The first round of prototype ear tags has been deployed on cattle at a CSIRO research facility in North Queensland.

iTrazo has been able to harvest the data from Ceres Tag though their award-winning traceability platform and display back in real-time the livestock’s geolocation, temperature, battery life and movement. 

Ceres Tag Chief Operating Officer Lewis Frost was pleased to see the world-leading Ceres Tag data represented in a meaningful way that could enhance the operations of farmers through to producers.

“Next steps for Ceres Tag is the 3000-tag, eight country commercial trial in 2020/early 2021,” Mr Frost said. 

“The combined power of the data collected from the Ceres Tag on the iTrazo platform will allow valuable information to be shared along the supply chain all the way through to the consumer.”

Farm and supply chain optimisation give direct benefits back to the farmer, while the ability to engage directly with the consumer on provenance and authenticity will build trust between the producer and their consumers.

A range of farmers, universities and industry bodies have already signed up for the trial and iTrazo will be tracking and tracing the data in real-time, providing valuable insights for farm and herd management back to the farmers.

Empowering the farmer through trace technology and connecting with the consumer is the passion and mission of iTrazo TraceTech founder Reeanjou Ram.

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