Who are we?

We are the pioneers in harnessing TraceTech to grow your business success.
Our mission is to protect and empower brands for today’s consumer demand.



of a world-leading, user-friendly TraceTech platform



in customising TraceTech solutions to realise business opportunities


Your Partners

through discovery, design and implementation

Our leadership team

iTrazo Tracetech has an exceptional leadership and technical team to create an effective solution. Our leaders have a forward-thinking philosophy for delivering operational and technological excellence and recognise that a top-performing team is key to attaining customer success stories.


Reeanjou Ram


Business & I.T. pioneer who created iTrazo’s award-winning Digital Traceability platform, and discovered new ways to enable practical, large-scale analysis of securely encrypted, active digital identities.


Paul Whybird


Supply chain expert who applies experienced know-how to convert traceability potential into practical business solutions.


Mark O’Sullivan

Public and Agri sector Advisor

A forward thinking and commercially minded leader with over 25 years' executive level experience in Agriculture and Public sector engagement.

Our technical team

Our technical team’s design-thinking is core to our human-centred product development to stay ahead of any competition. Our dedication and passion is evident in the quality and simplicity of our products, services and relationships.