Trace technology market leader iTrazo is excited to announce a partnership with Caason Group to bring paddock-to-plate traceability to its products.

iTrazo aims to support Caason’s paddock-to-plate aspirations by providing a technology platform that can then be used for farm management and livestock decision-making, particularly on remote properties such as Caason’s 4000sqkm Northern Territory cattle station, Aileron Station. 

iTrazo’s platform includes brand protection against product tampering, counterfeiting and consumer engagement to create trust between the producer and the consumer, which are critical to business success. 

It also gives organisers of live events a tool to control people movement and contact tracing. 

Caason Group Managing Director and CEO Craig Astill, said: “We are very excited about the scope of iTrazo’s platform. 

“iTrazo’s platform turns every trace technology input into a unique active digital identity for traceability of products, assets, or service. We look forward to sharing further news on our pilot trial projects.”