We are excited to announce that we rebranded with a new name, logo, colour scheme and website.

The journey from our humble beginnings as BlockBit Solutions to committing to the world of traceability (TraceTech), has paved the way for the development of our award-winning traceability platform "iTrazo".

The story behind our new logo

rebranding

Our new logo makes references to the underlying technology and capabilities of TraceTech. The “i” is for insights, the “t” symbolises pathways and circuitry for trust and transparency ; the “a” represents a location drop-pin to symbolise our geo-location technology for activation and authenticity; and the loop shows the direction and journey for traceability.

Our rebranding represents our clear vision for the future as your global partner in strengthening your business advantage through the application of TraceTech.